“There’s Something Very Important I Forgot To Tell You” was a 2009 exhibit in Milan by Berlin-based artist Riccardo Previdi. The title of the show is a line from Ghostbusters; this piece is called Test. Printer calibration patterns culled from the Internet were printed on paper, which was crumpled and photographed. The photos were then reproduced on a plank of plywood.
Previdi’s work references print and pop culture in a cheeky exploration of mediated imagery, reproduction, and representation. The following images are taken from a 2008 show called C_YK – Black To The Future:
From the press release:
C_YK – Black To The Future connects an associative web around the culture- and design-history of print technology…Architectural interventions like the magenta coloured transparent foil on the gallery´s showcase changes the original perception of the gallery as a display for art. Looking through the foil, the magenta coloured surface merges with its surroundings as if the foil did not exist. The inner space of the gallery is divided by an additional yellow foil that changes the view of the wall beyond where “convolutions” of paper are installed. Only the mobility of the viewer allows the “real” consistence of the single elements that at the same time changes the view on the “Gestalt” of the others to be seen. The neon writing “C YK” is visible also from outside the gallery. The coloured and shiny letters C YK become a point of attraction, a cryptic code which simultaneously influences its surroundings…
All the single elements of the exhibition “C YK – Black To The Future” are autonomous objects, but seen as one whole, as an architectural intervention, they start to play with the idea of a constructivist stage of perception: C- M-Y- K.
Other projects of interest include Fraktur, an installation that references Gutenberg’s 1455 Bible, and The Last Desire, a series of public billboards.
