Scooped by the Grey Lady once again! Check out this great New York Times article highlighting the power of printed matter to take art (and a positive message) to the masses.
Picture by Yana Paskova for the NY Times featuring Reed Seifer, the graphic artist who devised the “optimism” project in art school, with a new-look MetroCard.
Like
This is a brilliant project.
Kudos to Creative Time for helping to make it happen. It seems like there name pops-up every time I find myself looking at something with a sense of glee.
Reed Siefer has a site dedicated to the project:
http://www.projectoptimism.com
And another to selling some of this optimism-related buttons and schwag:
http://supermarkethq.com/designer/23/products?page=1