Favianna Rodriguez, I Stand with Sotomayor
Printeresting supports multilingual culture: ¡Muy printeresante!
It appears, for the moment at least, the more liberal side of American politics is continuing its embrace of iconic graphic imagery. The recent success of the Obama Hope poster has spilled over into new figures and issues (though admittedly to less overall fanfare). A current example, Presente.org has been promoting this downloadable “I Stand with Sotomayor” poster design by Favianna Rodriguez in anticipation of Sotomayor’s Confirmation Hearings.
Downloadable political prints like this one bring up some interesting issues. At the risk of overusing the “meta” prefix, the internet seems to be creating an era of Metaprint. Historically, images had to be distributed by physical means to affect change. The strategy of the political print was clear and simple: make a bunch of prints and get them out into the world so that your message reaches an audience. Now, distribution is executed through an electronic network and the message reaches the audience without a printed component. The print (if there is one) is the last step, a step farmed out to the audience as an optional souvenier.
Metaprint, fueled by digital image sharing technology, is increasing the power of print exponentially but also calling into question why we make physical prints in the first place.
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