If the folks promoting Bruno got their use of print in advertising wrong, then designers Tom Wrigglesworth and Matt Robinson got it very right. Tom describes the promo piece on his website in very succinct terms:
HP – invent
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Brief: Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.Response: Focusing on the synchronisation of a range of HP products, printers become an orchestra in an aesthetic symphony conducted by HP Workstations.
Filmed, directed and edited by Tom Wrigglesworth and Matt Robinson
Music © Round Table Knights
To further market the marketing project they relied the prints made in the project (see below); now that’s recycling. Although it hardly seems to been worth the bother since the video has gone viral.
The individual frames in the animation were reprinted with information directing people to the online video and encouraging them to find their individual frame within the animation. These would then be distributed within creative networks such as design magazine inserts.
What a smart and fun video; it’s enough to make me rethink my brand loyalty to Epson.
Via our friends at notcot.
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That’s great! Makes me feel like going out and buying a printer.