You may have already noticed this print trend in your very own refrigerator… life equals advertisement. In the never-ending quest to break through to potential consumers, technological advancements in printing are made.
Introducing Eggfusion.
Eggfusion is “leveraging the power of a product that reaches millions of people daily to increase confidence, promote freshness, and strengthen relationships.” The website is really worth a visit… it’s candor is eye-opening! I had no idea there was such a strong case for advertising on eggs- you’ll wonder why you hadn’t thought of “on-egg messaging” yourself!
And in case you were wondering, the etching process DOES NOT increase crack potential…
Hmmm… I’ll have to talk to our crew in the Printeresting Marketing Department. I think we’ve finally found a strategy to reach the elusive greasy spoon demographic.
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This is definitely starting to really push the potential of the ideas you are what you eat and the way to a person’s heart is through their stomach, print tech meets customization. Customized breakfast, for your taste buds only; who would have thought it. Very interesting.
Agh. Where will advertising end? I find this practice foul. Hee hee.