About a year ago Sleevage.com featured the Bright Eyes Cassadaga CD package. The design, featuring hidden illustrations viewable only through a special focal decoder, won a Grammy that year for Best Recording Package. What’s interesting to note is that a specialty printer with one of the most uninspiring web presences is behind the technology and production of this award-winning piece.
Around the same time Dezeen featured the Podravka “Well Done” annual report. Similarly, a seemingly tacky/gimmicky print technique involving thermo-reactive ink was used to produce an award-winning design (not sure who printed this piece). Wrap the annual report in foil, pop it in the oven at 100ºC for 20 minutes and you have a collection of great Podravka recipes.
More recently the award-winning Panamap has returned. The Panamap uses lenticular printing technology in a practical application to present 3 views of the same city (currently only available for NYC and Chicago) — roads, transit lines and neighborhoods — on a single map.
So, I suppose the point of this entry is to not discredit these somewhat novelty print techniques because cheesy marketers overuse and abuse them for the mere sake of getting your attention and nothing beyond that. Bring them into a new realm and redefine them.
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[...] Cheesy Printing Technologies Gone Good The Panamap uses lenticular printing technology in a practical application to present 3 views of the same city (currently only available for NYC and Chicago) — roads, transit lines and neighborhoods — on a single map. … [...]
In order to attract buyers, publishers should always come up with something new that is very catchy and user friendly.