Heel, captured by Flickr user signalstation
When I first saw these posters pasted on a tiny dilapidated billboard on a stretch of back road here in Baltimore, I thought: “Those are pretty big! Some wheat-paster’s steppin’ it up!” Within seconds, I realized that despite this billboard’s run-down appearance, it’s actually in constant use as a ClearChannel advertising property. Alas, another viral marketing campaign.
A quick Google search revealed the marketing campaign supports an upcoming Disney movie called Beverly Hills Chihauhua. I just saw the trailer for this movie, and I can personally guarantee that it will be terrible.
The very weird Dog Art Today laid out the grisly details in a comprehensive post about the Heel campaign almost a month ago. They’ve already discussed the printeresting stuff, so I won’t post redundant content here. One thing I do want to mention is the shameful vector art the designers used for these billboards:
But perhaps the sheer hackiness of this image is a masterstroke! Only a local wheat-paster could be that bad at Illustrator! So this couldn’t possibly be the result of a corporate advertising campaign! Those Disney folks are crafty.
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More… http://www.obeythepurebreed.com/
This is a disturbing trend.
… but I think fairey totally deserves it.